This was a fun project – making a series of comedic animations for a beer company. The kind of thing where you go “I wish I could get paid to do this every day…”

It’s kind of a shame that there isn’t a behind the scenes video, because we had to record the “sound effects” ourselves. I think my favourite is the dirty laughter. I didn’t know I had that in me.

a logo is the point of entry to a brand – milton glaser

By using the right brand consumers gain satisfaction, confidence and social status. Strong emotional connections are often associated with a particular brand, perhaps because they help people save time by cutting through the clamour and presenting something trustworthy.

The way people interact with a brand is through its identity – the parts we can see or touch. a successful logo then, must be the most efficient form of communication – called upon to summarize the character, values and market position of a brand.

Married on a Monday needed some postcards to communicate the facts about their wedding services in a way that suited their brand.

We used a great photograph by Cameron Ingalls and some design elements from vintage postcards to create the finished piece.

A music video for “The Ghost and the Man” by lakes. Shot on location in Hollywood on a micro-budget. Actually, I suppose you could consider it a kind of pro-bono type situation…